Taylor Morrison Turns Over Home Design to Consumers with myModel Home Project™ This Summer

PHOENIX, May 21, 2015 /PRNewswire/ — Taylor Morrison, a leading national homebuilder and developer, is turning over the design of its model homes to the public with its myModel Home Project™ this summer. The crowdsourcing campaign, located at www.mymodelhomeproject.com and believed to be the first of its kind by a large-scale production homebuilder, is asking people across the country to help design homes debuting in Houston, Austin and Dallas with some of the builder’s California communities joining the campaign later this summer. Participants can select design items like flooring, cabinetry, paint colors, countertops and more. Their selections will count as votes, and the most popular items will be built into each new model home. The first three myModel Home Project™ homes are located at Reunion Ranch in Austin, Avalon at Sienna Plantation in Houston and Creekside Park at Timarron Lakes in The Woodlands, Tex. According to Graham Hughes, vice president of sales and marketing for Taylor Morrison, research from studies conducted by Zillow and Google show that homeowners turn to the digital world for the first inspiration for their homes. One such study found that 39 percent of U.S. adults turn to the Internet for inspiration on do-it-yourself projects around the house. “We thought, ‘Why not take that a step further and actually have consumers help design our homes?'” Hughes said. “We’ve always believed asking homebuyers what they desire in their next home is the best way to deliver a home that creates a connection with a buyer. It’s such a large part of our mission for our company that our tag line, ‘Homes Inspired by You’, was created to convey this to our buyers.” Taylor Morrison is hoping consumers will find plenty of inspiration from the project as well. The builder has long had an active following on social media channels such as Pinterest, Instagram and Facebook, where the company listens and learns from user comments on each channel’s posts. “Social media is truly one of the best ways to ensure that you’re giving buyers what they’re looking for in a new home,” Hughes said. “We’re constantly looking for feedback on our homes and engaging with buyers to make sure we’re creating homes that they can enjoy. Our myModel Home Project™ is the next logical step in that approach.” For more information, please visit www.mymodelhomeproject.com. About Taylor Morrison Taylor Morrison Home Corporation (NYSE: TMHC) is a leading national builder and developer based in Scottsdale, Arizona and operates under two well-established brands, Taylor Morrison and Darling Homes. Taylor Morrison builds and develops distinctive communities from coast to coast, serving a wide array of homeowners and aimed mainly at first-time, move-up, luxury and 55 or better customers. Darling Homes builds communities in Texas, catering to move-up and luxury homebuyers seeking a personalized building experience. For more information about Taylor Morrison and Darling Homes please visit www.taylormorrison.com or www.darlinghomes.com. Contact: Al Stevens the spr agency Office: (480) 648-1770 Cell: (480) 235-1770 al@thespragency.com Photo – http://photos.prnewswire.com/prnh/20150521/217769 SOURCE Taylor Morrison RELATED LINKS http://www.taylormorrison.com

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Taylor Morrison Holds “I Heart the North Valley” Grand Opening Sept. 6 as KISS 104.7 Gives Away Tickets to iHeartRadio Festival

The Phoenix homebuilder’s “I Heart the North Valley” event, taking place from 11 a.m. to 2 p.m. on Sept. 6 at Sonoran Commons and Norterra in north Phoenix, will also give attendees the chance to win an iPod Touch and one of two iPod Shuffles.

Phoenix, Arizona (PRWEB) August 27, 2014

Taylor Morrison is kicking off the fall season with a grand opening event featuring, fun and a chance to win tickets to the iHeartRadio Music Festival in Las Vegas featuring Taylor Swift, Coldplay, Lorde and more.

The Phoenix homebuilder’s “I Heart the North Valley” event, taking place from 11 a.m. to 2 p.m. on Sept. 6 at Sonoran Commons and Norterra in north Phoenix, will also give attendees the chance to win an iPod Touch and one of two iPod Shuffles.

To win tickets to the iHeartRadio Music Festival, guests will play the radio station’s MatchGame for a chance to attend the music festival, scheduled for Sept. 19 and 20 in Las Vegas.

“It’s a chance for music fans to win tickets to the hottest concert of the year and also get a first look at our newest Phoenix communities,” said Bob Thompson, vice president of sales and marketing for Taylor Morrison’s Phoenix division.

Located near the I-17 and Loop 101 freeways, Norterra offers plenty of local shopping, dining and entertainment destinations including The Shops at Norterra as well as two collections from Taylor Morrison.

The newest home collection features floor plans that range from approximately 1,942 to 3,659 square feet. Up to five bedrooms and 3.5 baths are available in the collection, along with three-car garages. Prices start from the low $300,000s.

Six different floor plans are offered in the Landmark collection, including the 3,659-square-feet Kingston, with five bedrooms, 3.5 baths and three-car garage as well as the Hillary, a 2,289-square-foot single story with three bedrooms and 2.5 baths. Homebuyers can tour the Albany and the Revere models.

The second collection at Norterra is Taylor Morrison’s Discovery series, which features homes priced from the $200,000s and ranging from approximately 1,574 square feet to 2,936 square feet. Up to four bedrooms, 2,5 baths and three car garages are available in the single and two-story floor plans. Homebuyers can tour the Lily and Jasmine models.

Norterra residents enjoy access to the Fireside at Norterra community center, which offers a state-of-the-art fitness center, aerobic facility, rock climbing wall, resort-style play pool and heated lap pool. In addition, Norterra offers two tennis courts, a basketball court as well as hiking and biking trails throughout the community.

Visitors to nearby Sonoran Commons will get a chance to see the builder’s Bradshaw floor plan. The single-story home was named Best Detached Product Design for Homes Under $250,000 at the MAME XXIX awards, held this year at The Westin Kierland Resort and Spa in Scottsdale.

The award-winning Bradshaw floor plan offers homebuyers plenty of spacious living in a single-story home. The home offers formal dining, an expansive great room, gourmet kitchen, four bedrooms and 2.5 baths. Options can include a bonus room, den or fifth bedroom. The home is available with a variety of exterior elevation options including Spanish, Tuscan and Prairie, each featuring an open concept design with approximately 2,600 square feet of living space.

For more information about the “I Heart the North Valley” event and Taylor Morrison’s Phoenix communities, please visit http://www.taylormorrison.com/phoenix.

About Taylor Morrison
Headquartered in Scottsdale, Arizona, Taylor Morrison Home Corporation operates in the U.S. under the Taylor Morrison and Darling Homes brands and in Canada under the Monarch brand. Taylor Morrison is a builder and developer of single-family detached and attached homes serving a wide array of customers including first-time, move-up, luxury and active adult customers. Taylor Morrison divisions operate in Arizona, California, Colorado, Florida and Texas. Darling Homes serves move-up and luxury homebuyers in Texas. Monarch, Canada's oldest homebuilder builds homes for first-time and move-up buyers in Toronto and Ottawa as well as high rise condominiums in Toronto. For more information about Taylor Morrison, Darling Homes or Monarch, please visit http://www.taylormorrison.com, http://www.darlinghomes.com and http://www.monarchgroup.net.

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